Tinder has decided that you can more than just like someone. You can superlike them. Upon superliking, not only do you summon a love superhero, but you also request the presence of Cupid himself. Well, that’s what Tinder is hoping for.
Vogue magazine reported that, after Tinder tested the superlike in Australia, superlikers were three times more likely to find one another on the app. They were also more likely to engage in longer conversations. I superlike those results. To give it a try, all you have to do is swipe up instead of left or right. Tinder even made a superlike movie trailer in case you’re really confused about the whole process.
I tried the superlike. My superlike candidate hasn’t matched with me just yet. But when that day comes, I’ll be the first to greet the modern day, skinny jean wearing Cupid. This all sounds pretty great, right? Well, there are a couple issues I found while superliking.
1. I want more.
Swiping right had always been a bold commitment. Well, that’s unless you’re like me (a guy). But Tinder in general is addicting. Making executive decisions on your potential love life really gives you the reins of power. And as a love executive, sometimes you need to make exceptionally powerful decisions. Superliking is the executive equivalent of proposing a merger. It feels like I’m fully putting myself out there more than ever before. Despite wearing clothes in my pictures, I feel exposed.
But we all love the thrill of full exposure. Whether figurative or literal, it’s fun. Since I only get one superlike per day, I want more. Yes, I want to be naked more often.
2. I want even more.
The “less is more” principle works when you’re writing ads, eating chocolate, or shaving. But with the superlike, it’s the opposite. More superlikes equals more possibilities. After I used the superlike, it showed me that it would display a blue star on my profile when the girl comes across me on Tinder. I’ll take a blue star, gold star, but definitely not a lone star. Not after she sees how committed I am.
Nothing says, “I’m in this for the long run” quite like a dating app and an upward swipe. I’m already thinking about how perfect your first name sounds with my last name tied to it.
3. I just doubled down.
The superlike tells my soon-to-be wifey that I like her. A lot. Like a lot a lot. So I could easily see how this could come off a tad aggressive. Or it could give your future misses a slight bias when she’s deciding to swipe right on me. Her inner thoughts when she sees that I superliked her:
“Oh I got a superlike! I hope he’s cute. But not too cute because I’m not trying to date my brother. Or my puppy. Okay he’s not bad. Definitely not my brother. I’ll give it a shot.”
You could see how she was teetering between a left or right swipe. The superlike - or superswipe - pushed her over the fence where she would fall on top of me. Maybe when she lands it will be love at first concussion. After we recover from the head injury, we won’t even remember that we met on Tinder.
I’m still a bit skeptical on all these Tinder tweaks. For now, I can vibe with the superlike. But I’m not totally swoon by it. To get more superlikes, I’ll have to pay up. Seriously? I’m Tall, Dark and Digital!
Tinder is forming a business model around my heart. And that, I do not superlike.